The famous and delicious ‘Tirumala laddu’ has been granted the GI (Geographical Indication) certification, according to the Tirumala Tirupati Devasthanams (TTD) Trust Board.
The conferment of the copy right would ban others from making and marketing the ‘Tirumala laddus’ under the same name. It may be recalled that the TTD had applied last year with a Chennai-based Geographical Indication (GI) Registry which granted the certification, reports reaching here said.
The exercise is aimed at effectively tackling the production and marketing of ‘spurious and fake laddus’ in and around Tirupati by some unscrupulous elements making the gullible pilgrims as their target. With the grant of the G.I. Certification, the ‘Tirumala laddus’ are now protected under law and its ‘copying’ is prohibited.
Secret of Tirumala LADDU
What makes the ‘Tirumala laddus’ so unique and so much sought-after, as to make the TTD management go in for its copyright (G.I.) is its distinct flavour and its deliciousness.
A range of rich spices like saffron, refined camphor, cashew nuts, dry-grapes, cardamum besides luscious ghee go into the making of the laddus